Canada
Aligners
"60% less" claim is based on SDC SinglePay vs. national average. Treatment with SmileDirectClub clear aligners can cost as little as CAD $2,700. The cost of braces or invisible aligners can be as much as CAD $7,000. Source.
“Straighten your teeth in less than 6 months”
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“Less than 6 months” claim is based on the number of 22-hour wear customer orders (95%) with treatment plans that are 6 months or less.
“Straighten your teeth in as little as 4 months”
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“As little as 4 months” claim is based on the number of 22-hour wear customer orders (68%) with treatment plans that are 4 months or less.
“Straighten your teeth in 4-6 months”
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“4-6 months” claim is based on the number of customer orders (95%) with treatment plans that are 4, 5, or 6 months.
"Straighten your teeth and start seeing results in as few as 90 days"
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“As few as 90 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 98% said they saw movement within the first 90 days.
“Straighten your teeth and start seeing results in as little as 60 days”
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“As little as 60 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 80% said they saw movement within the first 60 days.
“Many customers see results in as little as 30 days”
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“Many customers see results in as little as 30 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 50% reported seeing movement in first 30 days.
“8-10 months with 10 hours of continuous nighttime wear”
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“8-10 months with 10 hours of continuous nighttime wear” claim is based on the number of 10-hour Nighttime Aligners™ customer orders (approx. 80%) with treatment plans that are 8-10 months. Results may vary.
Lifetime Smile Guarantee™
“Guaranteed for life”
- “Guaranteed for life” claim is based on our Lifetime Smile Guarantee™. Terms and conditions apply. See SmileDirectClub.ca/en-ca/guarantee for details.
Whitening
"Up to 9 shades whiter in 1 week"
- "9 shades whiter" claim is based on average results after 1 week when used as directed. Results may vary. Based on internal study, data on file.
"Up to 5 shades whiter in just 3 days"
- "5 shades whiter" claim is based on average results after 3 consecutive days when used as directed. Results may vary. Based on internal study, data on file..
"Results that last up to 6 months"
- "Up to 6 months" claim is based on one full week treatment when used as directed. Results may vary. Based on internal study, data on file.
"Starts whitening after just 1 use"
- "After just 1 use" claim is based on average results when used as directed. Based on internal study, data on file.
"Same enamel-safe whitening agent used by dentists, for a fraction of the cost"
- “Same enamel-safe whitening agent used by dentists” claim is based on a professional in-office treatment using hydrogen peroxide-based gel. Source on file.
- "For a fraction of the cost" claim is based on prices compared to a professional in-office dentist treatment, starting at $500 per session. Source on file.
"ProActivate whitening accelerator preps your teeth to increase brightness 50%"
- "To increase brightness 50%" claim is based on whitening with ProActivate™ and bright on® as directed versus whitening with bright on® alone. Based on internal study, data on file.
Toothbrush
“Cleans 50% better than a manual toothbrush"
- “Cleans 50% better” claim is based on a comparison to a standard round filament brush. Results from independent study, data on file.
Waterflosser
“Removes 99% of plaque between teeth and below the gumline.”
- “Removes 99% of plaque” claim is based on an efficacy comparison against string floss after a single use. Results from independent study, data on file.
"50% more effective than string floss."
- “50% more effective” claim is based on a comparison against string floss after 14 days where water flossing was found to be 50% more effective for improving gum health (reduction in gingival bleeding). Results from independent study, data on file.
